An affiliate network is a network that is a middleman between the primary source or merchant and the consumer. The purpose of affiliate marketing is to make money online.
In terms of internet use, the affiliate network is one that offers similar products or accessories to the main site that the consumer is visiting.
They show up as pop ups and ads on the top and side bars of a merchant's site.
Affiliate networks can offer better deals, larger quantities, and even accessories that will compliment what the consumer is seeking to buy.
These affiliates give the consumer more options. This allows for a greater variety and will let the consumer comparison shopping opportunities. Many times, an affiliate network will even become the consumer's primary provider of specific services and products.
This will, in turn, generate more revenue for secondary businesses and give the consumer the products and services that they sought out.
The affiliate network, and the way it is set up generates revenues for the primary merchant as well. Many times the affiliate network pays a fee to the primary network it works through.
When they are able to attract business through the primary network, that primary network also makes money. A win win situation for all involved. The consumer attains the services desired, the primary network attains the initial viewing and exposure as well as a fee. The affiliate network is able to generate business and exposure.
Affiliate networks serve a purpose for the entire business atmosphere. They provide services and items while reinforcing the free market system.
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