Wen Hair Care by Chaz Dean
WEN® uses a perfect blend of herbs and natural ingredients for more sheen, manageability and color retention.
Celebrity stylist Chaz Dean presents WEN®, a cleansing conditioner that in one single-step, cleanses and conditions the hair simultaneously. The WEN® kit includes the cleansing conditioner, styling cream, hair repair mask, and when you order a 30-day supply, you will also get two free gifts and free shipping!
There’s a WEN® Formula for Everyone. Which WEN® are you? (Now in Fig, Lavender and Sweet Almond Mint). WEN®: The secret to good hair days. Trending now: Hottest new hair product. Surprising celebrity tip for great hair. Discover gorgeous hair with celebrity secret.
Wen is taking a new and different approach to hair care and cleansing. Typically, people think the more sudsy the shampoo, the better. Think about this: when you wash your face with a soap, after you dry your skin it feels dried out and devoid of its natural oils. People have been led to believe to have clear, acne free skin you must get the oil off of your skin.
In fact, when you strip your face of its natural oils, the skin actually works harder to replenish the balance of the skin and produces more oil to make up for it. In the end, you are not getting any further ahead and might just be irritating your skin for no reason and the wrong reasons.
Now take this concept to your hair. When you suds and lather your hair with that favorite shampoo, what are you doing? You are using the soap as an agent to rid your hair of dirt and oil. The dirt and pollutants your hair collects needs to be taken care of. But then, here we see again, your shampoo also rids your hair of its natural oils.
Why is natural oil good for your hair?
If you have frizzy hair, you know what this means. 90% of people suffer with dry, brittle and frizzy hair. This is because of a lack of moisture in those luscious locks of yours. Water is key to a healthy body. This includes hydrating your skin, hair and vital organs. 8 glasses of water a day does wonders for your body and most people are actually dehydrated. Soda, coffee and other beverages dehydrate you and actually act as a diuretic.
After water comes the point of natural oils in your hair. If you have frizzy hair, you most likely are lacking the natural oil in each strand of hair on your head. How can this happen? First, you may not be drinking enough water. Secondly, think of what you do to your hair on a daily basis. Hair goes through a lot and is expected to look nice and smooth after a shampoo? I think not.
Daily your hair is exposed to sun, pollutants, hair spray, curling irons, straightening irons, hair bleaching, hair dye, perm solution and more. How can you really expect your hair to survive after this? It's a wonder it doesn't become brittle and just snap off. This is when Wen steps in to help. Instead of using a harsh shampoo that actually takes away that precious oil in your hair, it does not suds up and strip your hair.
Wen Cleansing Conditioner does not lather
What? No lather? How do you know if it is working? WEN® Cleansing Conditioner is a revolutionary new concept in hair care. A 5-in-1 formula, this one product takes the place of your shampoo, conditioner, deep conditioner, detangler and leave-in conditioner.
It cleanses hair thoroughly but without lathering and all the harsh ingredients that may be found in ordinary shampoos—it is designed so it won't strip your hair and scalp of their natural oils. Your hair is left with sheen, moisture, manageability and better color retention.
How can a hair cleaner by all inclusive? You have to step back and retrain your mind. Let the previous concepts of hair care drift away. Think about the above explanations of hair oil and how shampoos really work. Now come back and let's see how to clean your hair with Wen.
The first step of Wen is to rinse your hair thoroughly for a couple of minutes, letting your hair get completely saturated. Then dispense the proper amount of Wen product in your hands and rub them together. Depending on the thickness and length of your hair, extra pumps of Wen Cleansing Conditioner may be required. Work the solution into your hair from the crown to the tips.
This is the important part- work it into your hair very well. It will not lather, but feel rich and creamy, like your conditioner you normally use at the end of your hair care regime. The difference is, Wen is cleaning your hair of the bad dirt and oil and leaving your hair's natural oil to naturally moisturize and smooth your hair shaft. Comb the product their your hair with a wide comb.
Leave it in for about 5 minutes for maximum cleansing power. Then rinse thoroughly. A good idea is to put this on as soon as you get in the shower, and rinse as the last step of your shower process. Shave your legs, brush your teeth, sing in the shower in the while. The longer Wen stay on and for continued uses, the better the results.
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